Meta to Impose Subscription Fee on Instagram and Facebook: Know Why


Meta to Impose a Subscription Fee: Meta-owned platforms like Facebook and Instagram are likely to introduce a subscription fee shortly. At the moment, Europe could be subjected to a paywall of about $14 (around Rs 1,165) monthly to have these platforms free of ads. There isn’t enough information on whether Asian countries like India are part of this subscription-based scheme. Although this is speculation at this time, it is possible that it will soon go into effect if Europe approves the subscription fee for privacy-related concerns.

The decision to add a monthly fee for Instagram and Facebook results from Meta being listed as a ‘gatekeeper’ within the EU’s new Digital Markets Act, a law to limit the influence of tech oligopolies. This law imposes additional restrictions and forbids big tech businesses from integrating users’ private information across their different offerings.

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Subscription Fee for European Users

If users wish to browse Facebook or Instagram on desktop computers without ads, Meta is considering charging them a monthly subscription charge of around 10 euros, or $10.46. However, users may be charged an extra fee of about 6 euros for each additional account. Also, the monthly subscription fee could increase to about 13 euros for mobile device users who want an ad-free experience on the go.

Users in Europe will soon have access to the “no ads” plan, or SNA plan, as mandated by Meta. This option will give users ad-free browsing on Facebook and Instagram. Users may opt to surf Facebook and Instagram as they have in the past with personalised ads or decide to pay for an ad-free experience.

Anam Khan

Anam is a journalism student with a penchant for writing. In this tech-driven world, she is having quite fun exploring the intersection of journalism and technology. She enjoys experimenting with various digital tools and platforms to enhance her storytelling skills. Apart from that, she finds solace and joy in the playful antics of her beloved cat, creating cherished moments of companionship and laughter.

Anam Khan


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