iPhone 11 Review: In September, Apple announced the reintroduction of numeric naming for their new series of iPhones. iPhone 11, 11Pro, and 11Pro Max. Design-wise, they’re all the same phones as their Roman siblings from the last year and a year before that, and there hasn’t been any significant change in the design, except that each phone now has an extra camera lens.
It is sure an updated processor in these phones, but to talk about that is irrelevant because Apple processors weren’t ever wrong. They are good, maybe the best in the industry. But today, I want to talk only about the 65,000/- or $699 iPhone 11, which I think is the most exciting product Apple has launched in many years.
So leaving the specs aside, iPhone 11 is identical to its predecessor 10R, with an extra camera lens. It comes with the same look, same button placements, same speaker grill, same curves, same notch, same lightning port, and the exact 6.1 inches 720p LCD. You still can’t watch Full HD videos on YouTube. INDIA, 720p LCD screen phones are available for less than 10,000/-. Sure, the quality of their screens isn’t as good as Apple’s, but the real question is how much extra would it cost to have a Full HD screen on the iPhone?
And before I forget, iPhone 11 still comes with the same old slow charger brick with a USB Type-A to lightning connector. And you need to spend extra if you want a fast charger. In an era where all the Premium phones come with bundled fast chargers, for a 2019 premium Apple phone to go with a 5W brick is a shame.
However, the only good thing I can find in iPhone 11 is the camera setup. Twin Cameras of 12MP each offer wide and ultra-wide capabilities, and they’re good, rather very good, if not the best. It’s the best camera setup Apple has ever offered. If you buy a phone just for its camera, you may stop reading this review and buy an iPhone 11. But if you’re like me, who wants more bang for their buck, then ask yourself, is a good camera setup enough for you to buy an all-new iPhone?
This brings me to why I want to discuss the iPhone 11 today. The main reason is its price point, 65,000/-, or $699 in the US, which makes it super interesting. Last year’s model 10R was launched at around 77,000/- or $749 in the US, becoming the world’s highest-selling phone. Apple sold about 27 million units of 10R in six months. And reducing the price of their highest-selling model by $50 or 12,000/- in India means Apple is willing to lose more than $2 billion a year. But why?
1st Appletarted feeling the heat of the flagship killers selling in the range of 25,000 – 40,000, like Samsung, Xiaomi, OnePlus, Pixel 3A, Oppo, etc. These phones don’t only offer value for money to the user, but they also offer flagship specs and experience in their products. And they all come with bundled fast chargers and Full HD or better screens.
2nd and most important reason is that Apple has shifted its focus from being a hardware company to a service-providing company. Apple services like Music, iCloud, Games, News, and TV generate a lot of revenue, and their overall profit is no longer dependent on their iPhone sales as much as they did five years ago. So the best way to sell these services is by attracting you with cheaper iPhones. The more people buy iPhones, the more Apple services sell, increasing revenue. You aren’t just buying an iPhone; you’re purchasing many services and products from their ecosystem.
Apple knows how to market its products, and it will leave no stone unturned to sell this as a premium phone at a lower price. And if you have seen their September keynote, I’m sure you’re half-convinced with their pitch that any other phone in your possession is useless unless you have an iPhone 11. That’s Apple. Their core strength is marketing. They are so good at making you want things you shouldn’t want. To add up, every iPhone 11 review has also sung the same tune. That’s why iPhone 11 will probably be a best seller yet again.
For all Apple fans, there’s no doubt that iPhone 11 looks like a compelling product at around the 65,000 price mark. If that price point is still uncomfortable, then the previous-gen 10R is now available in the sub-50,000 price bracket, which makes it an even more exciting purchase. But looking at the insignificant changes in this model from the previous one, or generally, my advice will be to hold on to the 2020 iPhone, which will be a fundamental shift in the design language of the iPhone.
For a price-sensitive market like ours, even premium users are now looking for better phone specs. Apple is taking back the crown of best-selling premium smartphones from OnePlus in India because of iPhone 11 in 2019.
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