Career

Role: Senior Business Development Executive(Online Bidder)

Responsibilities

Generating business through various online platforms such as Upwork, Clutch, LinkedIn, Elance, Web Guru, Freelancer, Fiverr, etc., tailored to the marketing agency landscape.
Demonstrating proficient knowledge of inbound sales processes specific to marketing services.
Managing and enhancing the company’s profiles on diverse online bidding platforms relevant to marketing agencies.
Acquiring new clients through strategic online bidding techniques tailored to marketing solutions.
Cultivating and nurturing lasting relationships with existing clients to ensure satisfaction and retention.
Identifying and proposing upgrades or new marketing products/services to meet client needs effectively.
Participating actively in bidding for marketing projects, including digital campaigns, branding, content creation, and social media management.
Crafting compelling business proposals and contracts specific to marketing services to drive client engagement and revenue growth.
Negotiating with customers to secure the most favourable terms for marketing projects and campaigns.

Requirements

4+ years in a similar role within a marketing agency environment.
Exceptional proficiency in both written and verbal English communication, with a focus on marketing-centric language.
Demonstrated ability to effectively convert leads into tangible business opportunities within the marketing services industry.
Proven track record of generating business via online channels tailored to marketing agencies, such as Upwork, Clutch, LinkedIn, Elance, Web Guru, Freelancer, Fiverr, etc.
Hands-on experience in bidding for marketing projects, including digital campaigns, branding, content creation, and social media management.
Strong marketing background with familiarity across various marketing techniques, tools, and platforms.
Innovative, knowledgeable, creative, and diligent in approach, specifically within the marketing agency landscape.
Ability to work collaboratively in a fast-paced marketing agency environment.

Skills

Responsibilities

Develop and implement comprehensive lead generation strategies focused on digital channels such as email marketing, social media outreach, content marketing, SEO, PPC, and other relevant platforms.
Utilize data-driven approaches to identify and target high-potential leads within specific industries and segments.
Plan and execute targeted campaigns to capture the interest of potential clients, nurturing leads through the sales funnel towards conversion.
Collaborate closely with other teams to align lead-generation efforts with overall business goals and objectives.
Demonstrate the capability to solve technical errors and optimize website performance to enhance lead generation efforts and overall digital presence.
Analyze and constantly monitor the performance of the lead generation campaigns, leveraging insights to optimize strategies and maximize ROI.
Continuously research and explore new lead-generation tactics, tools, and technologies to stay ahead.
Develop and sustain client-relationships with key stakeholders and decision-makers within target organizations to facilitate lead generation and conversion.
Track and constantly report on key metrics and KPIs related to lead generation activities, providing regular updates and insights to the management team.

Requirements

4-6 years of experience in lead generation, with a strong focus on digital marketing techniques and strategies.
Proven record of generating high-quality leads and driving business growth through digital channels.
Deep understanding and knowledge of digital marketing principles and practices, including SEO, SEM, social media marketing, email marketing, content marketing, and PPC advertising.
Strong analytical skills with the capability to interpret data and metrics to optimize lead generation campaigns and drive continuous improvement.
Excellent communication skills, with the capability to effectively engage and nurture quality-leads throughout the sales process.
Results-oriented mindset focusing on meeting and exceeding lead generation targets and objectives.
Highly organized with strong attention to detail and the capability to manage multiple projects simultaneously.
Creative thinking and problem-solving skills are critical. A passion for driving innovation and exploring new opportunities in lead generation.

Skills

You will develop and implement a comprehensive digital marketing strategy that encompasses social media, email marketing, SEO/SEM, and content creation to enhance our brand’s online presence and engagement.
We expect you to analyze data from web traffic and social media engagement to identify trends, evaluate the effectiveness of our marketing strategies, and make data-driven decisions for future campaigns.
You shall lead the execution of all email marketing campaigns, ensuring they align with our overall marketing strategy and communication plan while monitoring their performance and optimizing for better results.
You will collaborate closely with the other teams to create targeted campaigns that drive leads and conversions, ensuring our marketing efforts are aligned with sales objectives.
We expect you to manage our online content across all platforms, ensuring it is consistent with our brand message, engaging for our audience, and optimized for search engines.
You shall oversee our social media channels, crafting engaging posts, responding to comments or inquiries promptly, and growing our follower base through innovative social media practices.
You will conduct ongoing market research to stay informed of industry trends and competitor activities, allowing us to adapt and remain competitive in our digital marketing efforts.

You must have a comprehensive understanding of digital marketing platforms, including social media, email marketing, and SEO/SEM strategies.
You should possess strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points.
We expect you to demonstrate experience with digital marketing tools such as Google Analytics, AdWords, LinkedIn Advertising, Facebook Business Manager, and CRM software.
You need to show capability in content creation and editing, ensuring all digital content aligns with our brand’s voice and audience’s interests.
You are required to have solid knowledge of website analytics tools and the ability to use data to inform decisions and drive web traffic.
We want someone who can collaborate effectively with cross-functional teams to develop and execute digital marketing campaigns that align with business goals.
You should be adept at managing online brand campaigns to raise brand awareness, focusing on creativity and innovation.
It is crucial for you to understand the importance of conversion rates, optimizing landing pages, and user funnels to improve campaign performance.